Making of Rio 2016. If you’ve ever wondered how much work goes into creating a logo that will be seen by the entire world and still have to resemble so much that the city and games represent, then this video is one you need to watch.
In designing the brand for the Rio 2016 Paralympic Games™, we felt an even greater challenge and responsibility. A three-dimensional design was no longer a novelty and had become the norm. We had to create an even more innovative symbol with the same essence, while also possessing a global understanding – reaching out and speaking to people around the world.
this is absolutely fantastic.
(Source: homoacting)
reblogged from homoacting
originally posted by homoacting
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rochalover reblogged this from homoacting
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agoldus reblogged this from homoacting and added:
this is absolutely fantastic.
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thethp reblogged this from homoacting and added:
frakking incredible. Especially if you’re a design nerd.
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-ryan liked this
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thethp said:
well that was delicious.
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thethp liked this
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dan-frost said:
These guys should have been hired to make the one for London 2012.
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homoacting posted this

